Reference no: EM13375659 
                                                                               
                                       
MARKETING PRINCIPLES: Break-even Assignment Often a firm will calculate the break-even point for a price. That is, if we set the price at $X, then how many units will we need to sell to cover costs (that is, our break-even point). Work through the following data and questions to gain a better understanding of this approach.
QUESTIONS
1.	Start by completing the above table under the assumption that the product will be sold for $30. (It will be easiest to use Excel to complete the table.) How many units need to be sold to break-even at a product price of $30?
2.	Now recalculate the table under the assumption that the product will be sold for $15. How many units need to be sold to break-even at a product price of $15?
3.	What do you think you would set first: the sales target or the price? Why?
No. of Units	Allocated Fixed Costs	Variable Cost/Unit	Total Production Cost	Average Unit Cost	Unit Price	Total Sales Revenue	Gross Profit
500 $10,000	$10	$30	 1,000	$10,000	$10	 1,500	$10,000	$10	 2,000	$10,000	$10	 2,500	$10,000	$10