Marketing play in the overall strategic planning process

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1. What role does marketing play in the overall strategic planning process? In your post, discuss a company that you think has mastered the marketing process and also mention a company that you think needs much improvement in marketing products or services. How do you think that social media has changed marketing concepts over the past five years for these companies?

2. What are the four steps of the strategic management process.

3. Research the topic Affirmative Action. it's history, intent and real impact. Are you in support? Include one reason why you are pro or con. You are welcome to repond to other's input.

Reference no: EM132289624

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