Marketing planning must be aligned with the organizational

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Marketing planning must be aligned with the organizational strategic plan and is based on a situational analysis. The marketing planning must also be implemented and controlled (follow-up). Marketing planning is viewed as three interrelated tasks. Write a 2-3 page paper that examines the marketing planning process. Include in your paper these topics: 1. Marketing objectives 2. Target market selection 3. Marketing mix 4. Relationship between organizational plan and marketing planning

Reference no: EM1381112

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