Reference no: EM133087812
1. Marketing Planning
- How can a company's marketing organization identify newly emerging competitors in time to plan?
- And execute an effective marketing strategy in response to these competitors?
- Provide an example.
2. Marketing Strategy
- Share an example of a situation when you used TVM calculations to support a financial decision either in your professional or personal life. (If necessary, share a hypothetical example of when you might use TVM calculations.)
- Discuss which TVM calculations you used to support your financial decision and the benefits this provided.
- In the example you shared, how was cash flow impacted by your decisions?
At any point in time, the market value of a firm's common stock depends on many factors.
- Visit Yahoo Finance. Select a public company and look up the company's stock's performance over the last year. Discuss which company you selected and its performance.
- What do you think are the market forces that might have influenced the value of the company's stock at its peaks and valleys?
- What do your findings indicate about your selected company's financial health?
- Why is marketing research important to the development of a marketing strategy?(175 words)
Provide two specific examples:
- Example No 1.
- Example No 2.
3. Product Lifecycle
- In your own words explain product Lifecycle
Select a product with which you are familiar.
- Based on your knowledge of the product lifecycle, what types of changes will occur to your selected product?
- How will this affect the marketing of your selected product?
4. Distribution Channels
- Explain Distribution Channels
Provide twoexamples of how geographical location can affect your selection of distribution channels.
- Example No. 1
- Example No. 2
5. International Distribution Channels
- ExplainInternational Distribution Channels
- Provide an example of how an international company (such as Unilever or Mondelez International) changes its distribution channels?
- Provide an example of how an international company (such as Unilever or Mondelez International) changes itsmarketing messages based on country.