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Marketing planning and marketing strategy

Assignment Help Business Management
Reference no: EM132857694

1. Marketing Planning

- How can a company's marketing organization identify newly emerging competitors in time to plan?

- And execute an effective marketing strategy in response to these competitors?

- Provide an example.

2. Marketing Strategy

- Share an example of a situation when you used TVM calculations to support a financial decision either in your professional or personal life. (If necessary, share a hypothetical example of when you might use TVM calculations.)

- Discuss which TVM calculations you used to support your financial decision and the benefits this provided.

- In the example you shared, how was cash flow impacted by your decisions?

At any point in time, the market value of a firm's common stock depends on many factors.

- Visit Yahoo Finance. Select a public company and look up the company's stock's performance over the last year. Discuss which company you selected and its performance.

- What do you think are the market forces that might have influenced the value of the company's stock at its peaks and valleys?

- What do your findings indicate about your selected company's financial health?

- Why is marketing research important to the development of a marketing strategy?

Provide two specific examples:

- Example No 1.

- Example No 2.

3. Product Lifecycle

- In your own words explain product Lifecycle

Select a product with which you are familiar.

- Based on your knowledge of the product lifecycle, what types of changes will occur to your selected product?

- How will this affect the marketing of your selected product?

4. Distribution Channels

- Explain Distribution Channels

Provide twoexamples of how geographical location can affect your selection of distribution channels.

- Example No. 1

- Example No. 2

5. International Distribution Channels

- ExplainInternational Distribution Channels

- Provide an example of how an international company (such as Unilever or Mondelez International) changes its distribution channels?

- Provide an example of how an international company (such as Unilever or Mondelez International) changes itsmarketing messages based on country.

Reference no: EM132857694

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