Reference no: EM133165016
Marketing Plan: Product Identification and SWOT Analysis
Using the Under Amorclothing brand, as a marketing manager internship you will complete a situation analysis with the goal of identifying a new product/service to develop your marketing plan against.
- Describe Under Armor and a brief history.
- List the core products and services they offer.
- Identify the key current competitors.
- Complete a SWOT analysis.
- Propose the product or service line you want to develop a marketing plan for.
- Justify your proposal with a SWOT-based argument for why it warrants marketing investment.
- Describe your core product, extended product, and the product concept.
- Explain how you plan to achieve competitive differentiation through creating customer value in four areas:
? Branding
? Packaging
? Support
? Quality