Marketing plan-non-financial goals and financial goals

Assignment Help Operation Management

Reference no: EM131124652

Marketing plan for JPMorgan Chase including: 1) Executive Summary 2) Company Description 3) Strategic Focus and Plan a) Mission Statement (Current) b) New or Revised Mission Statement i) Vision Statement (Current) ii) New or Revised Vision Statement c) Goals 1. Non-financial Goals 2. Financial Goals d) Core Competency and Sustainable Competitive Advantage 4) Situation Analysis a) SWOT Analysis b) Industry Analysis c) Competitors d) Company Analysis e) Customer Analysis 5) Market-Product Focus a) Marketing and Product Objectives b) Target Markets c) Points of Difference d) Positioning 6) Marketing Program a) Product Strategy i) Product Line ii) Unique Product Quality iii) Packaging b) Price Strategy c) Promotion Strategy d) Place (Distribution) Strategy 7) Financial Data and Projections a) Past Sales Revenues b) Five-Year Projections 8) Organization 9) Recommendation 10) Implementation Plan 11) Evaluation and Control 12) Conclusion

Reference no: EM131124652

Questions Cloud

Identifying their benefit-value strategy for sustainability : Discuss each of Kroger and Johnson and Johnson marketing mix and marketing strategy, particularly identifying their benefit/value strategy for sustainability. Does the company target consumers, or is it business-to-business marketing? Is the company ..

Regarding staffing philosophies : What does the high cost of replacing an international manager suggests regarding staffing philosophies i.e. recruiting, retention, compensation/benefits management, training and development etc. (pick two and discuss)? Do you think “thinking globally..

High demand for its automobile repainting service : The Newcoat Painting Company has for some time been experiencing high demand for its automobile repainting service. Since it has had to turn away business, management is concerned that the limited space available to store cars awaiting painting has c..

Maturity-pays quarterly interest at annual coupon rate : Calculate the value of a $1,000 bond which has 10 years until maturity and pays quarterly interest at an annual coupon rate of 12 percent. The required return on similar-risk bonds is 20 percent.

Marketing plan-non-financial goals and financial goals : Marketing plan for JPMorgan Chase including: 1) Executive Summary 2) Company Description 3) Strategic Focus and Plan a) Mission Statement (Current) b) New or Revised Mission Statement i) Vision Statement (Current) ii) New or Revised Vision Statement ..

The international community in combating this global issue : Consider international health policy concerns and initiatives aimed to addressing them. For the purpose of your discussion post this week, select a global health policy issue that you are particularly interested in. What is the role of the internatio..

Identify the tools and processes utilized by health care : Describe the role of organizations such as Joint Commission (JC), the ANA and the Centers for Medicare and Medicaid Services (CMS) as well as others in establishing standards of practice in the health care industry. Discuss quality control and identi..

Discuss the effect of the unionization of nurses : Discuss the effect of the unionization of nurses. Identify factors that will influence whether or not nurses join unions. Discuss the role of unions within the nursing profession. In your opinion, have unions helped or hurt the nursing profession and..

The inventory cost under decentralization : A computer equipment retailer has four retail locations. Currently each outlet manages its ordering independently. Demand at each retail outlet averages 4,000 units per week. Each unit costs $200; the holding cost is 20% per annum. If the inventory ..

User Account

All Pages