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Marketing Plan: Integrated Marketing Communications (IMC) Guidelines and Rubric This is the culmination of the Marketing Plan. Detail the advertising and promotional activities that will be used to promote the product or service.
Develop 4-5 IMC action items. You may use any of the mediums or techniques found in the examples provided, those found in the text, or those that you create yourself. The sky is the limit, but pay particular attention to the following restrictions: 1. The medium must be available in your geographic market. This is rarely a problem. 2. It must fit your budget. You are a start-up, so think carefully about your budget. You may spend reasonably, but no prime time TV or Super Bowl. If you want to know what something costs, search the Web. The answers will not be perfect, but will give you a guideline. 3. Each of your action items must be a different medium. 4. NONE of your action items may be a brochure, flyer, or similar printed materials. You may use such printed materials ONLY in conjunction with another action item. The printed collateral is supporting the action item, NOT the action item itself. For example, you may produce a brochure to be used in a direct mail campaign and show an example of that brochure in your project. The direct mail campaign is the action item, not the brochure (it is supporting the direct mail campaign). Remember, printed materials are NOT marketing; it is what you do with those items that make it marketing.
Explain Generic Supply Chain and also explain how the supply chain is modified from brick and mortar by ebusiness
Select a business organization from the Fortune 500 which is of interest to you and ensure that you will be able to obtain the necessary information about its strategy, business model, and performance. Overall organizational strategy and business m..
Your company has developed a new educational electronic game. Your target market is 4-6 year old children. What research methods would you use to test this product concept
From the scenario, suggest two (2) marketing strategy options that Golds Reling, Inc. could implement. Next, select the option that you believe will be most effective for the new product launch. Justify your response.
mgt 601 week 5 assignment leadership theoriesas the new top-level executive of a medium-sized corporation you have
Explain Important information about Personal Selling and Customer Focus and My perspective is selling to consumers as the business market is more volatile
Explain Marketing trends research and What is a business that has successfully transitioned to e-commerce
1 which one of the following aspects of a programs acquisition strategy is least likely to be of interest to the
Explain The answer to 4 P's of marketing and What are the 4 p's of the Campbell's Soup Company
Explain Global Business - STARBUCKS and Describe the main line of business of the company
q.1 analyze what is required to apply unilateralism in business.q.2. determine and asses the actions required when
consider the market research process. before we can begin to research we must have a set research question in mind.
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