Reference no: EM131100690
Marketing Plan Guidelines
1. You will complete an analysis of the company you selected related to their B2B strategy. It is your responsibility to develop a "re-branding" strategy for your selected company that should consist of the following components:
1. An overview of the company, its products and its markets (1 page)
i. Who you are, what business are you in and what markets do you serve
2. B2B Goals and Objectives (1 page)
i. Introduce your company, its products and services to new and existing markets
3. Define your Target Markets (1 page)
i. Geography, demographics, size and industry
4. Initial Marketing Assessment (1 page)
i. Review your company's current marketing materials and activities
ii. Review your company's current B2B marketing channels
iii. Review your company's strengths and weaknesses vs. your competitors
5. Define Current Business Problems (1 to 2 pages)
i. What are the short, medium and long-term issues?
ii. Determine your company's problems from a customer centric perspective iii. Which problem or problems are most critical to be addressed and why?
6. Outline Proposed Solutions / Re-Branding (1 to 2 pages)
i. What are your short, medium and long-term solutions?
ii. Formulate these solutions from a customer centric perspective.
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Challenges you could experience as a manager
: What are some challenges you could experience as a manager? To be an exceptional manager, what further challenges might you encounter?
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Role of the community organization
: For this assignment, provide an outline with your goals, intentions, and approach for your Final Project. Identify the role of the Community Organization for your project. The organization I am using for this assignment is The Boys and Girls Club.
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Consider the linear programming model
: Consider the linear programming model for the general assignment problem given in Sec. 8.3. Construct the table of constraint coefficients for this model. Compare this table with the one for the general transportation problem (Table 8.6). In what ..
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How much does the required return on the riskier stock
: Stock R has a beta of 1.5, Stock S has a beta of 0.75, the expected rate of return on an average stock is 13 percent, and the risk-free rate of return is 7 percent. By how much does the required return on the riskier stock exceed the required return ..
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Marketing plan guidelines
: You will complete an analysis of the company you selected related to their B2B strategy. It is your responsibility to develop a "re-branding" strategy for your selected company that should consist of the following components:
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What will be the new beta of your portfolio
: You have a $2 million portfolio consisting of a $100,000 investment in each of 20 different stocks. The portfolio has a beta equal to 1.1. You are considering selling $100,000 worth of one stock which has a beta equal to 0.9 and using the proceeds to..
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The nonbasic variables in the optimal bf solution
: (b) Reformulate this problem as an equivalent transportation problem by constructing the appropriate parameter table.
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How theory applies to this individual leadership approach
: A detailed description of how the theory applies to this individual's leadership approach (e.g., if choosing transformational leadership, you should analyze and report on idealized influence, individualized consideration, etc.)
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Calculate your portfolio''s new beta
: Suppose you hold a diversified portfolio consisting of a $7,500 investment in each of 20 different common stocks. The portfolio beta is equal to 1.12. Now, suppose you have decided to sell one of the stocks in your portfolio with a beta equal to 1.0 ..
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