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Resource: Virtual Organization for McBride Financial Services
McBride Financial Services wants to expand its customer base and needs ideas on what to put in its new marketing effort toward this goal.
Write a 3 page paper describing a marketing plan for McBride Financial Services. In completing the assignment, consider the following:
Explain your reasoning for your responses.
Ensure that there are two valid academic references provided to support all information presented. As a quick reminder, The Kudler web site is not a valid academic refernece nor is Wikipedia or any other type of dictionary or encyclopedia. Look to use the textbook as well as professional journals to locate information that supports your writings.
Second Question
What role do IT systems play in marketing? How can IT systems help support an organizations marketing efforts? (2 Pages)
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Services can be defined as separately identifiable, intangible activities which provide want-satisfaction when marketed to household consumers and/or industrial users.
A marketing plan is an essential tool for any marketer, providing direction for a brand, product or organization. A marketing plan describes the marketing environment, marketing objectives and marketing strategies.
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