Reference no: EM13848730 , Length: 3000 words
Global Marketing.
Assignment question: Launching a new product or service
Word limit: 3000 words
Topic: Marketing plan for a new product or service in a new country
The assignment solution should consist of the following:
INTRODUCTION
1) Executive Summary (200 words) - highlight the opportunity and recommendations
2) Background of the company - Starbucks (150 words)
3) Product or service description (150 words) - product or service features, what needs it servces and the technology it uses
4) Statement of export marketing objectives (100 words) - sales, market share, profits, company reputation, social contribution
MARKET ANALYSIS
1) Describe one country and do PESTEL analysis (200 words)
2) Target market (200 words) - buyer characteristics, motivation, influences, segments
3) Market structure (200 words) - characteristics of competition, distribution and supply
GLOBAL MARKETING STRATEGIES
1) Product strategies (150 words) - product design, packaging and labelling
2) Pricing strategies (150 words) - price to consumers, discounts and promotions, margins for distributions, product costs
3) Place/Distribution strategies (150 words) - number of layers in distribution channels, types of distributors, number of distributors, terms and conditions
4) Promotion strategies (200 words) - advertising message, advertising media, sales promotion tools, public relation tools, sales force number and organization
***ALL FOUR AREAS ABOVE MUST HIGHLIGHT STANDARDIZATION OR ADAPTATION COMMENTS***
MANAGING THE INTRODUCTION
1) Issues and challenges (150 words) - finance, people, activities and timing, consumer responses and competitive responses
CONCLUSION
The assignment shall follow the Harvard-style referencing and the report should include in-text referencing. Company to be Starbucks.Countries NOT to be included is United States and Singapore.
|
Symbolize the claims using the letters indicated
: Symbolize the following claims, using the letters indicated W= Wildlife are threatened.A= Agricultural production is increased.
|
|
Prepare journal entry to record doubtfuls income tax expense
: Prepare journal entries to record Doubtful's income tax expense for the current year. Show well-labeled supporting computations for the income tax payable, the valuation allowance, and the change in the deferred tax asset account.
|
|
What could you tell them about hiv-aids
: What could you tell them about HIV-AIDS including where to get tested in your community, who to talk to, important information about testing, how to stay protected, etc. Provide facts about who can be infected, best way to protect yourself, etc.
|
|
What are the major components of the scientific method
: What are the major components of the scientific method and what are the goals of using the scientific method?
|
|
Marketing plan for a new product or service in a new country
: Assignment question: Launching a new product or service, Marketing plan for a new product or service in a new country
|
|
Post initial posting plus add a reply to a peer post
: Post initial posting plus add a reply to a peer post. Your source MUST be from a business journal (Links to an external site.) such as those mentioned below and you MUST cite your source in your post and use APA (Links to an external site.)referenc..
|
|
Instructional plan designed to address best practices
: The review of the supporting literature is obvious in the development of an instructional plan designed to address best practices to teach vocabulary in your content area. The plan is exemplary in its focus and development.
|
|
Describe what effect the leaders or managers expectations
: Describe what effect the leader's or manager's expectations had on the employees' performance in the workplace - Evidence of reactions to expectations by the employee.
|
|
What is a processor
: What is a processor? What is a job? What is a process?
|