Marketing plan for a car sharing or car pooling company

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Reference no: EM13827638

Explain the marketing plan for the company Zipcar.

Additional Requirement

This question is a part of marketing is about the marketing plan of a company named Zipcar. Zipcar is a leading car sharing company. People going to common destinations can share a car ride. Though this concept seems to have no prospects, with the use of technology the company is planning to make it a large scale business. The basis for this idea is to reduce the carbon emissions. The company's complete marketing strategy has been explained in the solution.

Word limit 1720

Reference no: EM13827638

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