Reference no: EM132896358
Marketing Plan Example - Pharmaceutical Product
Rules:
Term Project should cover all the topics below:
Clarify yout product ? Disease area? Otc / Rx market product ? Original or similar? Local production or imported?
Describe your targeted customers
Reimbursed product? Or not reimbursed OTC product?
Compare your marketing activities with other sectors. Explain the restrictions.
Did you do implement any market research ? If yes, could you clarify the results?
Please explain the insights you gained from the stakeholders ( pharmacies, patients, physicians etc.)
Target and strategy based on the insights
Product Launch Process and Marketing Plan
Sales Force Structure & Sales Territory Alignment
Did you use Alternative Channels ? If yes , please clarify how
How did you plan to use Digital Marketing and social media for your promotional activities ? Please clarify.
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Regulate emerging market arrangements
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Is it fully deductible for tax purpose
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Explain how marketing plan
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Determine the markup percentage for the product
: The company desires a profit equal to a 16% rate of return on invested assets of $1,275,000. Determine the markup percentage for the product
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Marketing plan example-pharmaceutical product
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What is the net advantage to leasing
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