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Marketing plan example-pharmaceutical product

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Reference no: EM132896358

Marketing Plan Example - Pharmaceutical Product

Rules:

Term Project should cover all the topics below:

Clarify yout product ? Disease area? Otc / Rx market product ? Original or similar? Local production or imported?

Describe your targeted customers

Reimbursed product? Or not reimbursed OTC product?

Compare your marketing activities with other sectors. Explain the restrictions.

Did you do implement any market research ? If yes, could you clarify the results?

Please explain the insights you gained from the stakeholders ( pharmacies, patients, physicians etc.)

Target and strategy based on the insights

Product Launch Process and Marketing Plan

Sales Force Structure & Sales Territory Alignment

Did you use Alternative Channels ? If yes , please clarify how

How did you plan to use Digital Marketing and social media for your promotional activities ? Please clarify.

Reference no: EM132896358

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