Reference no: EM133481038

QUESTIONS

1. Which section of a marketing plan covers the recommended marketing strategy, objectives, messaging, and tactical approach for a marketing campaign in order to reach a target audience?

a. the Promotion: IMC Strategy section

b. the Action Plan section

c. the Budget section

2. Which section of a marketing plan is an at-a-glance overview for a manager who may not have time to read the entire document?

a. the executive summary

b. the situation and company analysis

c. the company profile

3. When starting a presentation, what is the first crucial step to take?

a. Present yourself with confidence and speak clearly enough for your audience to understand you.

b. Understand and present the facts and information you have in a precise and clear way.

c. Consider your audience and what their needs are.

4. What is the purpose of a marketing plan?

a. It is meant to provide a guiding document that will dictate the business's marketing and business objectives over the next five years.

b. It is meant to be the guiding document used by marketing managers and teams to identify objectives and plan the tactical implementation of marketing mix tools.

c. It is meant to be a document used for advertising a business's marketing strategies to its competitors.

5. What is the goal of a presentation with regards to its content?

a. to highlight the important areas in order for the audience to understand why the content being presented is significant

b. to cover as much detail as possible for the audience to get a full grasp of the subject

c. to skip the highlights and come quickly to the conclusion of the presentation.