Reference no: EM133243268

Marketing Plan Part I

In this assignment, complete the first four steps of a marketing plan outlined at the beginning of Chapter 2 in eTextbook. As you will recall, these are:

Build a cross-functional team.

Check the foundation and long-term business direction.

Clarify the goals and objectives.

Conduct a comprehensive analysis.

You can discuss a project that you are familiar with, make up a marketing situation, or choose from the scenarios below. Your plan must be specific to your project example and show your own personalized approach. Ensure that you:

include specifics of what you would do, ask, or research in each step for the most effective outcomes;

show evidence of applied business principles and demonstrate your understanding of the course and unit concepts;

Explain how hospital (or other local) demographics factor into your plan; and be sure to address any concerns you may have with impacts from the quality and consumer data for your hospital/organization.

Potential Examples:

Your practice has just hired a brand-new primary care doctor and needs to create a plan to start building a baseline of patients.

The emergency management organization you work for has seen decreasing use of its services since a competitor came to town a few months ago. You have been asked to create a plan to market your services to the local hospital in hopes they will contract with your company.

The executive team at your hospital has decided to start a brand new service offering acupuncture as a treatment for pain.