Marketing philosophies involve many moving parts

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Reference no: EM131718701

MARKETING

Marketing philosophies involve many moving parts. Some philosophies obtaining information about customers, competitors, and markets; examining the information from a total business perspective; determining how to deliver superior customer value; and implementing actions to provide value to customers?

The key main areas:

Use the consumer decision-making process to make marketing decisions

Develop a marketing strategy using marketing research techniques

Evaluate marketing segmentation’s role in the marketing plan.

Reference no: EM131718701

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