Marketing opportunities-future opportunities

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Reference no: EM13304191

Part I: Executive Summary

Create an executive summary about the current state of your company. Include the following information:

Overview of the company including size and revenue

Leadership team

Mission statement

Business ethics and social responsibility

Product mix

Current financial state

Part II: Technological Opportunities

Based on the company’s current products and services, what technological opportunities are available to expand the company’s current operations?

Does the company offer e-commerce opportunities?

How does technology allow the company to hire diverse employees from around the world?

Part III: Marketing Opportunities

Look for new customer segments in your selected countries that might be interested in the company’s products.

What products will sell well in the 2 countries?

Define the reasons why the products may or may not sell well.

What are the psychographics and demographics of your targeted customers?

What are the controllable and uncontrollable variables of the countries and the company’s products that can affect sales success?

How does the product fit with the country’s culture?

Create 1 promotion to sell one of your company’s products.

Part IV: The Recruitment Presentation

Make revisions to your recruitment presentation based on your colleagues’ comments and discussions last week.

Add this section to this key assignment.

Part V: Future Opportunities

Write a final summary about the future opportunities of your company.

How can it measure its success in the future?

Will it expand globally? Why?

What new customers should it try to reach?

Are there new products that will help grow the company?

Reference no: EM13304191

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