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1. Explain how, just like people, brands also have personalities. Select one of the following brands and discuss its personality: Tesla, Apple, Nike, Walmart, McDonalds. Now pick a direct competitor to your selection and compare its brand personality
2. Consumers’ self-concepts are reflections of their attitudes toward themselves. Whether these attitudes are positive or negative, they will help to guide many purchase decisions. Discuss marketing of products or services to bolster self-esteem or to reward each of the following “selfs” - the actual self, the collective self, the digital self, the extended self, the ideal self, the looking glass self, and the torn self.
What the difference is in public relations compared to sales ?
After watching the TED Talk video by Dan Pallotta what did you find most interesting about what he discussed? Does it change your view on nonprofit management?
What is one of the major brand elements used by that company or one of its major brands?
Analyze and discuss the strengths and weaknesses of the dispute process using the concepts discussed in the text.
Explain Coca-cola diversification and strategic alliances through Build-Borrow-or-Buy Framework.
What are the potential economic benefits of the trucking provisions in the NAFTA treaty? Who benefits?
I have a course on my Business Admin major that called Occupational health and safety, so i need some business admin expert to help me
What are the key or essential factors you need to consider when presenting a business case to upper management and why? 2. Why is a Systems Development Life Cycle such a powerful tool in establishing a successful Information Systems project today
Present a scheme of your choice of the distribution channels for a low price, ‘Low – tech’ domestic consumption product. Margins could be small but sales quantum will be huge.
What costs go into determining which place you buy your product? Are there any non-financial costs to shopping online? To off-line shopping?
Consider the purchases Temple University needs to make to keep the school supplied and operating.
SWOT begins with an analysis of the general business environment. It then identifies the strengths and weaknesses of the firm. This part of SWOT involves internal analysis, which can normally be done fairly easily because it deals with areas within t..
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