Reference no: EM132215510

In this writing assignment, you will complete the following steps:

Write at least two marketing objectives to be accomplished by this marketing plan. Be sure that your objectives are stated in a way to meet the criteria for “S.M.A.R.T.” goals, which means they are:

Specific -- answer the who, what, when, where, why questions

Measurable – include a numeric objective (“increase sales to $10 million”)

Attainable – within your reach, even if optimistic (you are willing to commit)

Realistic – have a reasonable likelihood of being met (you are able to commit)

Timely – have a deadline or time period attached

Based on your analysis of the market data, and a comprehensive understanding of the customer and the buying processes, write a 2-3 page description of the major segments of the market and the specific target market segment you have chosen to serve. Be sure to include a discussion of demographic and psychographic factors if you are targeting a consumer segment, or for business targets, a discussion of whether you are serving a producer, reseller, institution or government unit. Include your reasons for concluding that this is the target market segment that is most likely to be served profitably by your firm.

Please combine all sections of this draft (Marketing Objectives and Target Market Strategy) into a single document, along with citation of sources.