Marketing model present your sponsorship activation plan

Assignment Help Operation Management

Reference no: EM132247356

"Using the 360 Degree Marketing Model present your Sponsorship Activation Plan. Your goal is to highlight six of the 12 possible areas and provide examples for each."

I basically just need help with this because the assignment instructions are very vague and I haven't been able to find anything online relating to "12 areas" of the 360 Degree Marketing Model. I'll post the actual assignment below, but I really just need someone to provide me with some clarity on exactly what are those 12 areas? If you want to add addtional tips for me on the assignment, that would also be greatly appreciated! :)

Description

You are the Director of Corporate Sponsorship for MetLife Stadium and recently signed a sponsorship deal with Mitchum, a deodorant company looking to create a marketing buzz with the hope of enhancing brand awareness. During your pitch Mitchum was impressed with your creative proposal that placed a heavy emphasis on fan interaction (i.e. experiential marketing) and use of technology (i.e. social media). What did you include in your sponsorship proposal/activation plan that hooked the sponsor?

You are responsible for the following:

There are five steps in developing an activation plan. Your focus for this assignment is on the 4thand 5th steps

Part 1: Using the 360 Degree Marketing Model present your Sponsorship Activation Plan. Your goal is to highlight six of the 12 possible areas and provide examples for each. For instance, you may choose to focus on the following areas: Tickets & Hospitality, Consumer Promotions, Website, etc.

Part 2: Describe the steps you will take to measure the results of the Activation Plan. How will you ensure Return on Investment?

Present your Activation Plan for Mitchum, including examples for each of the six areas selected. You are also required to explain how you will quantify the results of the activation plan.

Reference no: EM132247356

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