Marketing mix of international organization

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Reference no: EM132297016

This assignment will assess the Marketing Mix of an International Organization.

Select a Global Fortune 500 Company.

Pick a specific product that the company offers in at least three different countries.

Assess the Marketing Mix for this specific product in each of the three countries. It may be best to set up a chart and identify the Marketing Mix components for each of the countries. More specifically, you will want to consider:

a) Product – What are the basic product benefits, brand name, warranty, service, or innovative qualities?

b) Price – Currency exchange, any planned discounts during the year, method of payment accepted, or e-marketing (if applicable).

c) Promotion – Advertising, sales promotion, public relations, personal selling, etc…

d) Place (distribution) – Market entry method, channels of distribution, and channel cooperation.

Reference no: EM132297016

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