Reference no: EM133096880

BSBMKG542 Establish and monitor the marketing mix

Task: Marketing Mix Implementation Plan

This task will require you to establish strategies for implementing the marketing mix selected in Workplace Project Task 2.
Use your workplace/organisation's template to complete this task or use the Marketing Mix Implementation Plan template provided at the Bounce Fitness site.
To complete this task, you must:
• Develop at least one key performance indicator (KPI) for the implementation of each area of the marketing mix identified in Workplace Project Task 2.
These must be based on task objectives from Workplace Project Task 1.
• Identify the role of each relevant stakeholder in implementing marketing mix.
Roles refer to the general set of obligations that each stakeholder must undertake as part of the marketing activities. This also defines the general scope of their work, such as people to report to, specific functions to manage, or activities that they must monitor.
• Establish the following for implementation of the marketing mix based on developed KPIs:
o Communication plan for relevant stakeholders
Stakeholders are individuals or groups affected by the implementation of the marketing mix.
o Team-building plan for personnel to improve customer service levels.
o Plan for monitoring each area of the marketing mix.
Each plan developed must, at a minimum, include each of the following:
o Personnel responsible for implementing each action item.
o Resource required to implement each action item.
• Prepare a Marketing Mix Implementation Plan including all items listed above.
• After completing your plans, brief relevant stakeholders on the implementation of the marketing mix, which must include the following:
o Discussion of activities conducted in Workplace Project Task 2 to determine marketing mix to be implemented.
o Discussion of each of the following plans
o Roles and responsibilities of each relevant stakeholder in implementing marketing mix.

Review Workplace Project Task 3 - Assessor's Checklist before starting this task. This form outlines the following:
• Resources you are required to access to complete the task.
• All criteria your submission must address to satisfactorily complete this task.
Your assessor will discuss these resources with you, and the criteria outlined in this form prior to this assessment.
Review the template you will use to complete this task. If you are using a template from your workplace/organisation, discuss with your assessor to ensure that the template covers all requirements that apply to this task. Otherwise, use the Marketing Mix Implementation Plan template provided at the Bounce Fitness site.
Submit the completed marketing mix implementation planto your assessor.
You must also submit the evidence of briefing stakeholders on their roles and responsibilities in implementing the marketing mix.
Evidence must be at least one of the following:
• Email correspondence
• Meeting minutes
• Video recording of the meeting conducted with the stakeholders.
When using this as evidence, ensure to inform the stakeholders of the purpose of the recording before doing so.

Attachment:- Establish and monitor the marketing mix.rar