Marketing mix for low cost carriers

Assignment Help Marketing Management

Reference no: EM13827606

Develop a "Marketing Strategy" for one of the regional Low Cost Carriers by optimal utilization of "Marketing Mix" and marketing tools to address the following challenges with appropriate and viable solutions:

a) Product: What are the optimal on-ground / on-board and destination/frequency products

b) Place: What are the optimal modes of distribution channels?

c) Price: What is the optimal pricing strategy? How many types of RBDs (Revenue Booking Designators) are most suitable for this product?

d) Promotion: Who are your target audience? What ‘communication channels' are best suited to meet your objectives?

Additional Requirement

This question comes from Marketing. The question is about developing a marketing strategy for a regional low cost carrier with the help of marketing mix and tools. This strategy is about developing a plan for optimal on ground, on board, destination and frequency of flights, the various distribution channels, the pricing strategy for the flights and the range of customers that are being targeted at. These and others have been discussed in the solution in detail.

Word limit 2280

Reference no: EM13827606

Questions Cloud

Consumer segmentation and positioning strategy of crupples : Discuss briefly the consumer segmentation and positioning strategy of Crupples

Three terms from our glossary for each question : For this week, answer all three of the following questions. Cite at least one example in your response for each question. You should reference your book to help you answer these questions. If you use additional sources, you must cite them. Your answe..

Requires an analysis of your interview experience. : Assignment requires you to interview one person and requires an analysis of your interview experience. Part I: Interview Select a patient, a family member, or a friend to interview. Be sure to focus on the interviewee's experience as a patient, reg..

Describe the changes in family dynamics at the birth : Describe the changes in family dynamics at the birth of a child as they affect each of the following: newborn, mother, father, siblings, and extended family of the new parents. Focus on the experiences that each may have or feel and the changes with ..

Marketing mix for low cost carriers : Marketing Mix For Low Cost Carriers

Measuring faith development of students : This problem relater to Basic Statistics and it discuss about measuring faith development of students after joining a faith based institution

Preventing or mitigating dos or distributed dos (ddos) : Topic of the Paper: Technique(s) or scheme(s) or method(s) for detecting, preventing or mitigating DoS or Distributed DoS (DDoS) attacks.

Compute the ppe turnover : Compute the PPE turnover for 2011 (Total revenue in 2011 is $2,811,166 thousand). Does the level of its PPE turnover suggest that Parson's is capital intensive? (Hint: The median PPE turnover for all publicly traded companies is approximately 1.3...

Nalyze which elements of us culture you found in the movie : The question is belongs to Sociology and the question discusses about a question where one needs to watch an American movie or a TV show and analyze American culture that is being presented in it.

User Account

All Pages