Marketing mix for digital products to the russian market

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Kodak's traditional film business is now under attack from digital photography (in which Kodak is also a leader). Should Kodak adjust its marketing mix for digital products to the Russian market? Why?

Reference no: EM131096048

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Marketing mix for digital products to the russian market : Kodak's traditional film business is now under attack from digital photography (in which Kodak is also a leader). Should Kodak adjust its marketing mix for digital products to the Russian market? Why?

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