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Question 1
Outline the importance of marketing for small business.Using specific examples, explain how a small business owner in the hospitality industry might use marketing to create customer value and engagement for their business. Please elaborate in the following two aspects
Question 2
Imagine you have been tasked with setting the advertisement plan for two local brands. The first one is a new brand struggling to gain a market share, as few consumers have heard of it or tried it. The second brand is more mature and established. How would you take advantage of digital marketing and PR? Support your answer with suitable examples.
Question 3
Integrated marketing communications (IMC) is key for brand building. IMC refers to the combination of different marketing channels to promote a message and reinforce one another. Do you agree that Digital marketing is not everything? What is the importance of IMC Integrated? Please support your answer with examples.
Question 4
What is market research and why is it a crucial component of marketing? In your answer discuss:
Question 5
The Grounds of Alexandria is a themed local venue where dining is an experience rather than just a usual place to eat. This concept was a first of its kind in Sydney and therefore it is a business idea that can be replicated. They have built a diverse business model that serves weekly more than 15000 customers by offering spaces for dining, weddings, entertainment, and events. For this business, discuss the following by using your own examples:
Describe the meaning of the image as a whole. Then describe the meaning of the image as the first element is removed and again after the second is removed.
You work for Caltex. Someone contacts you from the media asking you to comment about an incident you witnessed during your internship. Can you comment?
What are some of the advantages and disadvantages of using social media tools in the recruitment process?
Analyze what are some of the benefits of involving employees in the organization. Summarize from experience why many organizations have fallen short.
Experts have studied power in organizations for a long time. They mostly agree on five core sources of power as well as various contingencies that support or in
Develop the strategic objectives for your new division of the existing business in a balanced scorecard format in the context of key trends, assumptions, and risks. The strategic objectives are measures of attaining your vision and mission.
Have you ever worked for an organization who has had an ESOP (employee stock ownership plan)? If so, did you like or dislike having an ESOP? What are the pros a
Write a brief overview of each law about which HR must be knowledgeable. This may be in an outline format. State the laws then write a paragraph that is a synopsis of the law.
Why is conducting a performance appraisal so difficult for managers? How can these difficulties be overcome?
some organizations feel that their products or services appeal to everyone. this being so the organization may elect to
Critique the abstract based on the five elements of an abstract as covered by the text. What elements are present, and what elements are missing?
An alternative method of defining new products is by terms of how they effect consumption. This method classifies products in accordance to the level of degree
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