Marketing mix align with the four strategy categories

Assignment Help Operation Management

Reference no: EM131712109

Select a consumer product of personal interest—one that you have purchased within the past six months. It can be anything, just as long you are familiar with the product and generally understand how it is marketed. Using the matrix model of marketing management in Table 1.2, fill in the cells of the matrix as completely and thoroughly as you can for the brand that you purchased. Be sure that your entries correspond to your perspective as a customer for this brand. In short, you are the target market. You may wish to create one or more positioning maps to help illustrate how you perceive the competitive playing field. Once you’re done, examine the intersection of each cell.

How do the elements of the marketing mix align with the four strategy categories in the left-hand column?

Does every one of the 4 P’s contribute to each of the strategic objectives established in the left-hand column?

Do you see room for improvement? How would this assessment be different for other types of customers?

Reference no: EM131712109

Questions Cloud

Review problem of paper consumption : Paper consumption. The histogram shows the 2004 per capita consumption of paper for 195 countries around the world (in kg per person per year).

Discuss explain the counterterrorism strategies : Explain the counterterrorism strategies you think are most effective for combating Hezbollah, Hamas, and al-Qaeda

Provide an example situation that utilize the five-step plan : Using the Six Sigma Approach (DMAIC), provide an example situation that utilizes the five-step plan.

Describe the difference in the way the system : Describe the difference in the way the system would function if there were a band, sleeve, or bypass.

Marketing mix align with the four strategy categories : How do the elements of the marketing mix align with the four strategy categories in the left-hand column?

Most economists believe that the current credit crisis : Most Economists believe that the current credit crisis will not really end until housing prices stop declining

Threshold in the center of the axon : What would happen if a neuron were stimulated to threshold in the center of the axon (halfway between the axon hillock ands the synaptic end bulbs)

Discuss money and capital market : In the 1980's the Savings and Loans industry was in crisis and the crisis required government intervention

How you will create a worksheet for each salesperson : Begin by planning out how you will create a worksheet for each salesperson and how you populate each salesperson's worksheet with their individual sales data.

User Account

All Pages