Reference no: EM132546887

Assignment: Marketing Mix

When you think of the types of services there are, what comes to mind? Some examples could be wireless networks, lawn maintenance, house cleaners, banks, and more. How about products? From phones and televisions to cars and potato chips, the list could likely go on as endlessly as the list of services. Some businesses offer both services and products. Most restaurants, for example, provide a product (beverages and meals) as well as a service (pouring drinks, cooking food, serving tables, cleaning dishes). Although there are many types of services and products, it is important to distinguish between them when considering the marketing mix. The approaches needed for certain aspects of the marketing mix can be different for services and products.

Identify the four Ps of the marketing mix and examine how they differ when applied to services versus products.

Question- Identify each P in the marketing mix and explain what each P is. 

Question- Identify the similarities and differences between the marketing mix of a service such as a mortgage versus a product such as an automobile.