Marketing manager of well-known automobile engine additive

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Reference no: EM132217430

The marketing manager of a well -known automobile engine additive suspects that the use of an in-store display affects the price elasticity of his product. Specifically, he suspects that the presence of an in-store display increases the products price elasticity relative to no on-store display. To test this hunch, he would like to do a sales experiment with the 654 retail stores that carry this product. Currently the additive is being sold for $7.99 a bottle. Specifify the variable and groups that would describe the experiment that this manager could use to test this huch. Explain your choices.

Reference no: EM132217430

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