Marketing manager is about to make a serious mistake

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Reference no: EM131659632

1. Which of the following statements DOES NOT indicate that a marketing manager is about to make a serious mistake?

a. "International competition is just a fad. We can ignore it."

b. "My job is to sell products. If they happen to damage the environment because a consumer doesn't dispose of them properly, that's not my problem."

c. "I try to place myself in the position of the consumer and do unto others as I would have them do unto me."

d. "I leave marketing applications of technology to the information technology staff. There's no need for me to learn about them."

e. "When it comes to my marketing strategy, if it ain't broke, don't fix it."

2. In which environment would a chase strategy be not advantageous?

costs with respect to changes in production rate is high

costs with respect to backordering is high

cost of capital is high

costs with respect to inventory carrying is high

Reference no: EM131659632

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