Marketing manager for small snack-food manufacturer

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1. Give an example of a company that might be successfully following a production orientation. Why might a firm in this industry be successful following a production orientation?

2. Donald E. Petersen, chairman of the board of Ford Motor Company, remarked, “If we aren't customer-driven, our cars won’t be either.” Explain how this statement reflects the marketing concept.

3. Explain why it is important to write a marketing plan.

4. After graduation, you decide to take a position as the marketing manager for a small snack-food manufacturer. The company, Shur Snak, is growing, and this is the first time that the company has ever employed a marketing manager. As such, there is no marketing plan in place for you to follow. Outline a basic marketing plan for your boss to give her an idea of the direction you want to take the company.

5. What is meant by “having a global vision?” Why is it important?

Reference no: EM132177555

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