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Marketing manager for a product you use daily

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Reference no: EM132176316

Imagine you are the marketing manager for a product you use daily, like gourmet coffees or paper towels, and you are selected to introduce the product to a new international market. What ethical or social responsibility issues, such as sustainability and fair trade, might you face when introducing the product to that market? How might you overcome these issues? Name the product and the international market in your response.

Reference no: EM132176316

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