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Marketing manager for a local cable company

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Reference no: EM131795099

Pricing Strategies Assume you are the marketing manager for a local cable company. You have some direct competitors including AT&T U-verse and the Dish Network. Using the six steps outlined in your textbook for setting a pricing policy, report for your Vice President on your suggested pricing strategy for your service.

Be sure to include the following in your report:

  • Determine your price objective with your justification.
  • Determine the demand of your service and how this influences your pricing strategy.
  • Estimate your cost elements and analyze how this will influence the price of your service.
  • Propose a competitive price analysis.
  • Select your pricing method and determine your final price along with your justification.

Looking for suggestions and ideas for this assignment.

Reference no: EM131795099

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