Reference no: EM13167232

1. The marketing management process is the process of 
a. 0 planning marketing activities.
b. 0 implementing marketing plans.
c. 0 controlling marketing plans.
d. 0 All of these
e. 0 None of these

2. Segmenting in international markets can be more challenging than segmenting in domestic markets because
a. 0 there is less diversity in the key segmenting dimensions. 
b. 0 there is often more data available about key segmenting dimensions.
c. 0 critical data is often less available and less dependable.
d. 0 international laws are different than domestic laws.
e. 0 None of these

3. A detailed customer database, containing past purchases and other segmenting information, is used to focus marketing efforts on individual customers in a 
a. 0 clustering management systems.
b. 0 product positioning matrix.
c. 0 product differentiation matrix.
d. 0 diversification management system.
e. 0 customer relationship management system.

4. Dell, Inc. was to offer customers televisions in addition to computers. This is a change in their __________________ strategy?
a. 0 pricing
b. 0 promotional
c. 0 personnel
d. 0 product
e. 0 placement

5. Which of the following statements about world population is TRUE?
a. 0 In general, countries that have higher stages of development experience faster rates of growth than less-developed countries.
b. 0 The extent to which a country’s population is clustered around urban areas DOES NOT vary much from country to country.
c. 0 People are moving from rural areas into more industrial and urban areas.
d. 0 The trend toward urbanization has made companies less interested in international markets.
e. 0 All of these

6. Which of the following is TRUE:
a. 0 The product “P” in the marketing mix stands for only physical goods.
b. 0 The product “P” in the marketing mix stands for both physical goods and services.
c. 0 The product “P” in the marketing mix stands for only tangible merchandise.
d. 0 The product “P” in the marketing mix stands for both physical goods and tangible merchandise.
e. 0 The product “P” in the marketing mix stands for only services.

7. Habitat for Humanity is considered which type of organizational customer?
a. 0 Producer
b. 0 Middleman
c. 0 Government
d. 0 Nonprofit
e. 0 Independent

8. Which of the following statements regarding marketing’s influence on values is FALSE?
a. 0 Many companies refuse to use ads that would be offensive to their target customers.
b. 0 Marketing never elevates the wrong values.
c. 0 Many companies work hard to determine their customers’ beliefs and values.
d. 0 Marketing tends to reflect social values in the short run. 
e. 0 Marketing tends to reinforce and enhance social values in the long run.

9. When a company grows globally, this is an example of
a. 0 market development. 
b. 0 product development.
c. 0 diversification.
d. 0 market penetration.
e. 0 mass marketing.