Reference no: EM13855828
True or False
1. The best way to explain the relationship between the marketing management problem and the marketing research objective is that the marketing research objectives is stated in a way that it specifies what relevant, accurate and unbiased information must be obtained in order to solve the marketing management problem.
2. It is not important for researchers to know the marketing manager's circustomces, objectives and resources, the researcher need know only how to objectively conduct the research project.
3. The "iceberg phenomenon" refers to cold, non-harmonious relationships between researchers and clients.
4. decision problem or research problem
-------Acme crop, wants to decide whether to increase their presence in Asia.
-------Acme's research staff needs to evaluate the cost and profitability of additional distribution channels
--------Phillip Morris is contemplating whether to change their name.
--------Phillip Morris's Public Relations Agency has to access favorability ratings for each of the finalists which might replace the old company name.
5. Research objectives should be imprecise because they may need to cover serval situations.
6. Research objectives do not need to be operational as log as management understands them
7. Research objectives often involve constructs. Brand awareness, intentions to purchase, knowledge of product features, among others, are discussed in the textbook as being constructs, which must be 'operationalized' in order to be measured.
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