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Discussion
List, describe, and discuss the four marketing management philosophies (simply listing the definition will not suffice as a descriptive answer; be sure to provide examples).
Discuss Ansoff's strategic opportunity matrix and provide at least one example of how a company has implemented this strategy.
Discuss the process of implementing a marketing plan (this should be descriptive and detailed).
Bayerische Motoren Werke AG, commonly known as BMW, or from a marketing perspective "The Ultimate Driving Machine" is a German automobile, motorcycle and engine manufacturing company. The company also owns and produces Mini cars and is the par..
Explain how advertising enhances the overall concept of integrated marketing communication (IMC) within a company. Discuss the concept of advertising.
Research Paper Using the practices of Strategic HRM, complete a APA research paper. Definition and understanding of HRM and all eight principles: HRM practices include: analyzing and designing work. determining human resource needs (HR planning). att..
What are the most significant ways in which companies like eBay are using analytics to gain competitive advantage
Design a marketing strategy based upon your objectives. Develop a written summary and specific recommendations for the implementation of your plan.
The company BIC launched a product "Bic Underwear" in Europe (Greece, Austria & Ireland) in 1998. It was withdrawn in 2005. In your opinion what were the marketing implications of the strategic introduction & the strategic withdrawal. Please ident..
Briefly describe how you can use the seven steps of personal selling in an everyday activity such as dating or getting a job.
Think of an organization that you admire. Reflect on its social media presence (Facebook, Twitter, YouTube... etc.). Evaluate the organization's use of social media, specifically in terms of its themes and messaging and the effectiveness of its co..
Is CSR and Green Marketing in the best interests of the company and their stakeholders? Who by the way would qualify as a stakeholder?
Will your application be for one user or for multiple users? Will you need a personal DBMS or an enterprise DBMS? If a personal DBMS which product will you use?
Your SLP assignment in MKT301 is to develop a marketing strategy for a service business which you will (hypothetically) manage. That is to say, you are to assume that you will be free to start a one-person business and are to examine yourself, dev..
Has social media helped make word-of-mouth the best form of marketing?
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