Marketing management is largely artistic exercise

Assignment Help Operation Management

Reference no: EM132262747

Some marketing observers maintain that good marketing is something that is more than anything an art and does not lend itself to rigorous analysis and deliberation. Others strongly disagree and contend that marketing management is a highly disciplined enterprise that shares much in common with other business disciplines.

Take a position: Marketing management is largely an artistic exercise and therefore highly subjective versus marketing management is largely a scientific exercise with well-established guidelines and criteria.

Reference no: EM132262747

Questions Cloud

Discuss why hmos were formed : What were some of the forces that they were established, in response to? How might current and future forces lead to further changes?

Pressure that the corporate stockholders : Putting in consideration the pressure that the corporate stockholders faces from investors, shareholders

Annual stocking cost at the current order quantity : What is the total annual stocking cost at the current order quantity? What is the economic order quantity (EOQ)?

How do you see HRIS programs assist HRM departments : There are many different HR functions: training, staffing, benefits, performance management, and so on. What triggers a process change as it relates to those.

Marketing management is largely artistic exercise : Marketing management is largely an artistic exercise and therefore highly subjective versus marketing management is largely a scientific exercise

Explain what led to the eventual resolution : Read the case study "Collaboration amid Crisis: The Department of Defense during Hurricane Katrina." Explain what led to the eventual resolution.

Organizational mandates and mission : Why is it important to clarify organizational mandates and mission?

What ethical issues that were faced : What ethical issues that were faced during Hurricane Katrina?

Discuss a problem from the field of forensic psychology : Research investigators often encounter the following saying: "A problem that goes unnoticed or ignored is a problem without a resolution."

User Account

All Pages