User Account

All Pages

Marketing management individual project

Assignment Help Business Management
Reference no: EM133158835

Marketing Management Individual Project (MMIP): 

Overview

Each student must complete an individual marketing project. Your first task is to select a project topic. No two students will work on the same product/service. This must be an existing product, service, or organization.

Questions

1. Discuss the use of marketing research to be used to gather information on present or potential customers. Which forms of marketing research would be best in gathering consumer information relating to the product/service? (Ch.4)

2. Explain several external forces that affect the organization's marketing planning and strategy. (Ch.4)

3. Discuss the aspects of the organization's customer relationship management (CRM) program. (Ch.5)

4. Explain which consumer characteristics (personal, psychological, cultural, situational, social) matter most in the purchase decision. (Ch.6)

5. Explain how the product/service is positioned in the market. Quote or create a positioning statement for the product/service and explain its rationale. (Ch.7)

Reference no: EM133158835

Questions Cloud

Sustainable development and business innovation : Explain the link between sustainable development and business innovation. Discuss your position through sustainable innovation strategies.
Research publicly traded companies : Research publicly traded companies and select two companies in different sectors.
Cash conversion cycle and net working capital : Why is understanding the relationship between the cash conversion cycle (CCC) and net working capital important to the contemporary business executive?
Identify the ethical issue : Explain how you would have prevented this situation and would now respond, including support from a second source.
Marketing management individual project : Explain several external forces that affect the organization's marketing planning and strategy.
Decrease capacity dramatically to align with customer demand : Find an organization that has recently been forced to increase or decrease capacity dramatically to align with customer demand
Gross domestic product term : Discuss your selected Key Gross Domestic Product (GDP) term. You should explain why you are interested in the term, an explanation of the term,
Type of research in marketing : Browse the internet, including social media, to identify three examples of problem-identification research and three examples of problem-solving research
Demand potential for checking accounts in metropolitan area : Management has asked you to assess the demand potential for checking accounts in your metropolitan area.

Reviews

Write a Review

Business Management Questions & Answers

  Caselet on michael porter’s value chain management

The assignment in management is a two part assignment dealing 1.Theory of function of management. 2. Operations and Controlling.

  Mountain man brewing company

Mountain Man Brewing, a family owned business where Chris Prangel, the son of the president joins. Due to increase in the preference for light beer drinkers, Chris Prangel wants to introduce light beer version in Mountain Man. An analysis into the la..

  Mountain man brewing company

Mountain Man Brewing, a family owned business where Chris Prangel, the son of the president joins. An analysis into the launch of Mountain Man Light over the present Mountain Man Lager.

  Analysis of the case using the doing ethics technique

Analysis of the case using the Doing Ethics Technique (DET). Analysis of the ethical issue(s) from the perspective of an ICT professional, using the ACS Code of  Conduct and properly relating clauses from the ACS Code of Conduct to the ethical issue.

  Affiliations and partnerships

Affiliations and partnerships are frequently used to reach a larger local audience? Which options stand to avail for the Hotel manager and what problems do these pose.

  Innovation-friendly regulations

What influence (if any) can organizations exercise to encourage ‘innovation-friendly' regulations?

  Effect of regional and corporate cultural issues

Present your findings as a group powerpoint with an audio file. In addition individually write up your own conclusions as to the effects of regional cultural issues on the corporate organisational culture of this multinational company as it conducts ..

  Structure of business plan

This assignment shows a structure of business plan. The task is to write a business plane about a Diet Shop.

  Identify the purposes of different types of organisations

Identify the purposes of different types of organisations.

  Entrepreneur case study for analysis

Entrepreneur Case Study for Analysis. Analyze Robin Wolaner's suitability to be an entrepreneur

  Forecasting and business analysis

This problem requires you to apply your cross-sectional analysis skills to a real cross-sectional data set with the goal of answering a specific research question.

  Educational instructional leadership

Prepare a major handout on the key principles of instructional leadership

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

Submit Assignment

Academics

Major Subjects

Majors

Get In Touch

whatsapp: +1-415-670-9521

Phone: +1-415-670-9521

Email: [email protected]

TERMS & POLICIES

HELP & SUPPORT

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd