Marketing management and artificial intelligence

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Reference no: EM133035515

Marketing Management and Artificial Intelligence (AI): Artificial Intelligence (AI) is having an impact on the manner in which business is conducted. Select a business sector in Canada that interests you as a marketing manager. How does AI affect domestic marketing programs in that sector? How does AI affect international marketing programs in that sector? What kinds of skills do marketing professionals need going forward to work professionally in a world that includes AI?

Your audience: Assume you are making this presentation to marketing managers representing the industry you selected at a conference about the impact of artificial intelligence on marketing within that industry. Make three recommendations to that audience as they plan for the future. Be persuasive.

Outline and Reference Page (10%) We've been using a particular format for an outline. I want you to follow that format. You'll need to complete your research before attempting the outline. All research should be documented with APA in-text citations and each citation needs an APA reference page entry.

Would it be wise to include the course textbook in your research? Yes, it would!

Reference no: EM133035515

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