Marketing management an art or a science

Assignment Help Operation Management
Reference no: EM132104756

Marketing Management an Art or a Science? Some marketing observers maintain that good marketing is something that is more than anything an art and does not lend itself to rigorous analysis and deliberation. Others strongly disagree and contend that marketing management is a highly disciplined enterprise that shares much in common with other business disciplines. Take a position: Marketing management is largely an artistic exercise and therefore highly subjective versus marketing management is largely a scientific exercise with well-established guidelines and criteria.

Reference no: EM132104756

Questions Cloud

Describe four different types of operations capability : How can your organization improve its relationship with its employees? Describe four different types of operations capability (strategies).
Different types of alcohol and packaging : Governments in Australia and around the world are considering implementing a minimum price (aka price floor) on alcohol. Your task is to use the Economic
Amazon broadcasts of employee actions are not illegal : Amazon's broadcasts of employee actions are not illegal. Are they unethical or immoral? Are they wise from an employee morale standpoint?
Determine the economic order quantity for its halogen lamps : Discount-Mart, a major East Coast? retailer, wants to determine the economic order quantity for its halogen lamps.
Marketing management an art or a science : Marketing Management an Art or a Science?
Determine the diameter of the nucleus in millimeters : A hydrogen atom has a diameter of approximately 1.06 multiplied by 10-10 m, as defined by the diameter of the spherical electron cloud around the nucleus.
Urstate is considering proposal to enact ordinance : The town commission of Suburbia, Urstate is considering proposal to enact ordinance that would provide for civil fines for violation of minor traffic offenses.
How much kinetic energy did the lighter piece acquire : An internal explosion breaks an object, initially at rest, into two pieces, one of which has 1.50 times the mass of the other. If 7230 J were released.
What pension liability should this company report : Both actual and expected earnings on plan assets are 8 percent. What pension liability should this company report on its December 31, Year One, balance sheet

Reviews

Write a Review

Operation Management Questions & Answers

  Book review - the goal

Operations Management is about a book review. Title of the book is "Goal". This book has been written by Dr. Eliyahu Goldartt. The book has been appreciated by many as one of those books which offers an insight into the operations and strategic capac..

  Operational plan in hospitality enterprise

Operational plan pertaining to a hospitality enterprise is given in detail in the solution. The operational plan is an important plan or preparation which gives guidelines regarding the role and responsibilities of each and every operation at all lev..

  Managing operations and information

Recognise the importance of a strategic approach to the development and deployment of organisational information systems. Demonstrate an understanding of the importance of databases and their integration to the organisation's overall information mana..

  A make-or-buy analysis

An analysis of the holding costs, including the appropriate annual holding cost rate.

  Evolution and contributor of operations management

Briefly explain Evolution and contributor of Operations management.

  Functions and responsibilities of an operations manager

A number of drivers of change have transformed the roles, functions and responsibilities of an operations manager over recent years. These drivers have not only been based on technological innovations but also on the need for organisations to develop..

  Compute the optimal order quantity

Compute the Optimal Order quantity of DVD players. Determine the appropriate reorder point.

  Relationship to operations practice in the organisation

Evaluate problems in operations and identify approaches to overcoming them. Critically evaluate operating plans and identify areas for improvement. Justify, implement and evaluate changes to operations in line with modern approaches.

  A make or buy analysis

Develop a report for Figi Fabricating that will address the question of whether the company should continue to purchase the part from the supplier or begin to produce the part itself.

  Prepare a staffing plan

Prepare a staffing plan showing the change of your unit from medical/surgical staffing to oncology staffing.

  Leadership styles in different organizations

Ccompare the effectiveness of different leadership styles in different organizations

  Risk management tools and models

Be able to understand the concept of risk, roles and responsibilities for risk management and risk management tools and models.

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd