Marketing management a customer-oriented approach

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Reference no: EM13322268

Marketing Management A customer-oriented approach (Kenneth Clow, Donald Baack)

DATA

Total emails sent 850,000
database costs per email $0.012 (1.2 cents)
email & design costs $5,000.00
Cost of microsite $18,000.00
Number of responses 6,205
Revenue $416,728.00
COGS 72%
Processing Costs per order $6.52

Contribution Margin ?

Reference no: EM13322268

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