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Marketing Strategies Marketing is a very important function with any business and is defined by the American Marketing Association as; “the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. In laymen’s terms, marketing is everything you do to promote your company’s product and services to potential customers. Identify a brick-and-mortar retail company that also has a web presence. Describe how this company utilizes the traditional online marketing strategies, social, mobile, and local marketing plan, and how effective you think these efforts are in promoting the business.
Describe at least 3 competitive advantages of concurrent engineering? What factors enter into the choice of a value for the smoothing constant in exponential smoothing?
A manager of a store that sells and installs spas wants to prepare a forecast for January, February, and March of next year. Her forecasts are a combination of trend and seasonality. She uses the following equation to estimate the trend component of ..
Describe and discuss an organization's task environment. Discuss how the elements within the task environment would impact an organization such as Microsoft Corporation.
Describe a production environment in which MRP would be useful. Describe a production environment in which MRP would not be useful and explain with an example the difference between dependent and independent demand.
CJ345-3: Did Sergeant Williams make a sound operational decision? What mistakes were made at the beginning? What sound operational decision should the sergeant now make to resolve the situation?
After working as a title clerk for Harrison and Sons Car Dealership for five years, Donna Skeen resigned. At 62 years of age, Donna had decided that she did not want to put up with the treatment she had received at the dealership. Which one or more o..
Analyze the strategic elements of organizations and their external environment applying theories and models of strategy. Critically evaluate information from core business functions and the value chain to enhance organizational knowledge of strategic..
PlasFib is a manufacturer of synthetic fiber used for making furniture upholstery. When it is running, the line produces fiber at the rate of 100 pounds per hour. The fiber is sold constantly at 30.000 pounds per year. Each pound of fiber costs $5 an..
Do you think you can stay competitive in business, get acceptable bottom-line results, and still operate in an honest and ethical manner? Some say that as long as it is legal it is ethical. Do you agree or disagree?
Identify three possible interview structures, and explain the advantages and disadvantages of each one.
Please provide a one paragraph summary related to reviewing the following three critical concepts (value chain/competitive advantage/customer delight) when thinking about how a value chain creates competitive advantage.
Assume you were hired by the local grocery store to help assess their service quality. How would you go about undertaking this project?
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