Marketing is the core of all business activity

Reference no: EM13331716

Marketing is the core of all business activity. Itdetermines what products customers want and need, how to deliverthose products to them, how to price those products, and how topromote those products. It is often the only interaction thecustomer has with the organization.

Are marketing ethics critical to successfulmarketing? How? Do you think marketing ethics is central tobuilding brand loyalty? Why? How would you develop an ethicalapproach to marketing?

Justify your answers withappropriate examples and reasoning.

Reference no: EM13331716

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