Marketing is process of interesting potential customers

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Marketing is the process of interesting potential customers and clients in your products and/or services and persuading them to choose them over those of your competitors. (Small Buiness Marketing , 2018). Marketing is important for my management career because our business depends on marketing for growth. In the department of foodservice where I work we depend on marketing to make sure children receive free breakfast and lunch in our Duval county area. We stay involved with current products, continually modifying and improving them.

How I want to incorporate marketing in my plan is try to create a marketing plan on how we can increase in students to receive free lunch. Create new products to match student wants and needs. Determine the foods they desire and expect. I found this information from an article, “Organizations try to develop a product to meet customers’ needs without ever really verifying what the customers wanted in the first place. Instead, those organizations make a strenuous effort to “sell” the product through rigorous, ongoing advertising, promotions and publicity -- through "outbound" marketing. (Free Management Library, n.d.) We are targeting our students and working on a marketing budget to increase the growth.

Reference no: EM132236090

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