Reference no: EM131180384
Following are the threads you will need to complete the discussion requirements for Week 1.
TOPIC 1: Defining Marketing
The course readings define marketing as "the activity, set of institutions, and process for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large."
What were your preconceived notions of what marketing is and does prior to taking this course Think about how your definition differs from the definition in the course content.
Notice that many classmates are posting very different notions of what marketing is and does and comment as appropriate.
TOPIC 2: SWOT Analysis
An organization we have in common is UMUC. Conduct a simple SWOT analysis on UMUC, and share ONE of your findings with your classmates, e.g., one strength OR one weakness OR one opportunity OR one threat. DO NOT post to each and every category to give other classmates a chance to post something original.
Then take a look at your classmates postings. Do you agree or disagree with some of their thoughts? Why or why not?
TOPIC 3: Competitive Analysis
Again, let's use UMUC as an example. After thinking about UMUC's competition, share your thoughts on at least one institution UMUC competes against for adult learners. Why did you pick that competitor to include in your analysis, and who do you think is the market leader based on the listed criteria?
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Increase their business profitability reactions
: Discuss some of the ways that organizations are using mobile applications and social media to communicate with customers and develop ongoing relationships to increase their business profitability reactions.
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How would you classify russian economy as it is currently
: How would you classify the Soviet economy prior to the break-up of the Soviet Union? Explain your rationale. Why did the Soviet economy fail? How would you classify the Russian economy as it is currently?
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Real after-tax income
: Has the percent change in your real after-tax income from the beginning to the end of the10-year period matched the change in after-tax nominal income?
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Strategic business function
: To a great extent, purchasing and materials management is becoming a strategic business function. Explain why this is true.
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Marketing is and does and comment as appropriate
: Notice that many classmates are posting very different notions of what marketing is and does and comment as appropriate.
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Discuss the changes in moisture content
: Discuss the changes in moisture content and the effects of these changes on a piece of dimension lumber from the time the tree is cut, through its processing, and until it has been in service in a building for an entire year.
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How much cloth you could make from the wool
: How much cloth you could make from the wool from your sheep, how you might barter with your neighbor or at the marketplace, etc.
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Analyze any comparative advantages opportunities
: Define the type of market in which your selected product will compete, along with an analysis of competitors and customers. Analyze any comparative advantages and international trade opportunities.
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Research the whs policy statement
: Research the WHS policy statement and/or standard operating procedure of your chosen business, government body or educational institution. List the key features of the policy in bullet-points and write a summary of the organisation's WHS practice
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