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Marketing internationally and export or import practices

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Reference no: EM1324288


Marketing Internationally and Export/Import Practices

  • Compare and contrast domestic and international marketing.
  • Identify considerations for importing or exporting a product.
  • Recognize the documentation needed to export goods.

ASSIGNMENTS

Consider the marketing mix. How does the marketing mix differ in the domestic and international environments? How is it the same?

Should international marketing managers standardize the marketing mix? Why or why not?

Reference no: EM1324288

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