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QUESTION 1:(a). Partnership strategies is important to the existence of an organization. What is strategic alliance and showcase different forms of these alliance?
(b). It is vital for company to attract customers, keep them to reduce the defection rate from one company to another. As a manager advice the Company on actions to take?
QUESTION 2:
A Company have well-staffed marketing departments as well other units, and accept that the customer is king. Reflecting on the above statement, what is a company strategic planning in marketing and the key areas that marketers most give priority to, identify some level to achieve the game plan?
QUESTION 3:
(A). The Company's success depends not only on how well each department performs its work, but also on how well the company coordinates departmental activities to conduct core business processes. Identify the processes?
(B). Analyze the connection between Marketing intelligence system and sales information system?
QUESTION 4:
Analyze market division and why is important for an organization to apply that in its marketing strategies in order to succeed?
There is a saying, "Nice guys finish last." Is this true of organizations?
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