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Marketing information systems

Assignment Help Marketing Management
Reference no: EM133165014

Questions

1. Assess the Marketing Information Systems that Carib Brewery Limited utilizes.

a. Discuss in your own words, the term Marketing Information System (MIS);

b. Identify the systems in the case;

c. Explain how they operate and what are their outcomes; and

d. Explain the function they serve to the company.

(Ensure to support your response with the theory taught on the MIS)

2. Identify and discuss two Micro-environmental and two Macro-Environmental factors explaining the significant role they plays in Carib Brewery Limited's regional success.

Attachment:- CARIB THE REGION BEER.rar

Reference no: EM133165014

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