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Marketing information and research

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Reference no: EM132469127

Marketing Information and Research

The topic of this question is about Tesla!

1. Describe an important question you need to answer or a problem you are trying to solve in order to help Tesla meet its goals and objectives.

Information Needed

2. Describe the information Tesla needs to make effective decisions about how to answer this question or solve this problem.

Research Recommendations

3. What research do you recommend in order to provide the information you need? What research method(s) would you use to get the information you need? Will it involve secondary data and research? Primary research such as interviews, focus groups and surveys? Why do you recommend this research approach?

Identifying the Customer and Problem

4. Describe a primary decision-maker in Tesla: who they are, what they like, how they make buying decisions. Describe the primary problem(s) of Tesla, product or service will help them solve.

Factors Influencing Customer Decisions

5. Provide a brief profile of Tesla using at least three of the following categories:

  • Geographic characteristics: e.g., location, region, population size or climate.
  • Personal and demographic characteristics: e.g., age, gender, family size, family life stage, income, personality.
  • Social and Psychological characteristics: e.g., culture, social class, lifestyle, motivation, attitudes, reference groups, beliefs.
  • Situational characteristics: e.g., buying situation, level of involvement, market offerings, frequency of use, brand loyalty.
  • B2B/organizational buying considerations: e.g., individual factors, organizational factors, business environment factors, types of complexity

Reaching the Customer

6. Based on this profile, identify 2-3 marketing strategies or tactics you believe would be effective at reaching Tesla, and briefly explain why they are a good fit.

Repositioning Considerations

7. Do you recommend a repositioning that improves on what Tesla has been using up to this point? Why or why not?

Brand Description

8. What is the "brand" for Tesla you are trying to build? What do people think about this brand today, and how do they experience it?

Brand Voice and Personality

9. Describe your brand voice and personality using the is/is never template:

  • Tesla is:
  • Tesla is never:

Brand Positioning and Strategy

10. Make a recommendation about brand positioning and/or branding strategy to help build Tesla and contribute to aligning it with what your target segment wants. How will this contribute to the success of your product, service or organization?

Reference no: EM132469127

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