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Marketing in global economy

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Reference no: EM132874856

Marketing in a Global Economy

Review the following article:

Faris, S. (2012). Grounds zero: A Starbucks-free Italy. Bloomberg Businessweek. Retrieved from ProQuest.

According to the article, Italy poses a "reputational risk" for Starbucks. In a 2-3 page paper, examine some of the challenges Starbuck's faces in addressing that risk. Determine whether there is a strategic advantage to entering the Italian market. How should competitor's marketing strategies inform and influence Starbuck's entry into this new market? Should it even enter Italy at all?

Reference no: EM132874856

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