Marketing ideas using social media

Assignment Help Marketing Management
Reference no: EM133163646

Identity Chipotle's controversies (like the year of 2013, e coli, etc.) and its growth history how did they pick themselves back up?

Based on TOWS - and then create the hook, build the agenda, build the case, and call to action from these recommendations.

Some possible recommendations that can be worked on, explain further on each point on what to do for Chipotle, and what other recommendations do have for the company.

1. Seasonal food items that are rotated in and out. This would match a successful marketing plan like McD's does with the McRib. The items we thought out quickly were Mexican pizza because everyone lost their mind when Taco Bell was discontinued, but Chipotle could make a healthier version. The other was Tortilla Soup, this is a good wintertime treat and Qdoba offers gumbo while Chipotle does not offer any soups

2. Creating regional campaigns spotlighting the local farmers from different regions. This proves to locals that Chipotle is supporting local farmers and is being transparent about where these items are produced. This can also show how Chipotle is adding to sustainability efforts by transporting products a shorter distance.

3. Marketing ideas using social media. We have discussed how one of the target markets for Chipotle is Millennials, who love social media. These media ads can incorporate factors from our first two recommendations. What type of Marketing is required.

Reference no: EM133163646

Questions Cloud

Will the landscaper gl policy respond to these losses : The Gas Company and neighbours have made claims for damages. Will the landscaper's GL policy respond to these losses? Explain
Compute the net realizable value of accounts receivable : Provision for bad dents during 2021 (2% of P3,000,000 sales) 60,000. Compute the net Realizable value of Accounts Receivable on December 31, 2021
Explain what are alternative payment systems : Explain what are the alternative payment systems like Paypal. Why are on-demand service companies viewed as being disruptive and controversial?
Compute the operating leverage : Given - Sales (15,000 units) = P600,000 Variable Expenses = P420,000 Contribution Margin = P180,000. Compute the Operating Leverage
Marketing ideas using social media : Creating regional campaigns spotlighting the local farmers from different regions. Marketing ideas using social media.
Contrast virtual merchants and bricks-and-clicks firms : Compare and contrast virtual merchants and bricks-and-clicks firms. Why are on-demand service companies viewed as being disruptive and controversial?
What will your annual loan payment be : Question - Erindale Bank offers you a $45,000, five-year term loan at 7.5% annual interest. What will your annual loan payment be
On-road integrated optimization-navigation technology : 1. Why is the quest for being efficient and safe important to United Parcel Service (UPS)?
Determine your required coverage amount : You bought a house for $200,000. Your insurance requirement is 85%. Determine your required coverage amount

Reviews

Write a Review

Marketing Management Questions & Answers

  Integrated marketing communication

Developing an IMC plan of Amazon that aims to create awareness and knowledge amongst Singaporean  consumers of the ethics involved in buying clothing made from Bangladeshi factories  .

  Multiple choice questions on e-commerce

The assignment in Computer Science or Information Technology is about multiple choice questions, particularly in e-commerce. Questions such as types of e-commerce websites, commercial websites, disintermediation, Platform for Piracy, the data that ca..

  Balanced scorecard for red lobster

The assignment in marketing is about Red Lobster, which is one US and Canada's most loved seafood restaurant. It has hundreds of outlets in US and Canada and it now wants to expand further. The approach adopted by Red Lobster has been discussed in fu..

  Marketing plan - marketing audit, swot and smart report

The assignment in marketing is about preparing a marketing plan. As part of marketing plan, the SWOT analysis, assessing the competitive position, identifying critical competitive issues, marketing objectives, strategy and actions have been suggested..

  Marketing plan

Marketing deals with preparing a marketing plan for either an existing product or a new product. Various aspects about launching a new product into the market are discussed ranging from the industry the product belongs to, goals and vision of the com..

  Yamato corporation analysis - harvard case study

Please refer to the PDF for the Case Study and questions.The case study from Harvard Business School is about Yamato Corporation, a parcel delivery company which provides door to door delivery in Japan.

  Marketing plan - create a new product

The assignment in marketing is about competitive analysis for a new product namely "heated insoles". These heated insoles can be put in shoes and they can protect the wearer's feet by keeping them warm during cold winters.

  Report on digital marketing strategy for a website

Promotion strategies of  the one's own developed website

  Integrated marketing campaign of mccafe

Integrated marketing campaign for McDonald's McCafe. McCafe has been launched in Canada. This is a case study which involves the use of digital marketing and social media marketing apart from regular marketing such as TV and radio. All these more are..

  New product development at adidas

In this paper, the researcher also determines the different kind of practices used by Adidas to manufacture shoes for its customers.

  Managing services in competitive environment

Services can be defined as separately identifiable, intangible activities which provide want-satisfaction when marketed to household consumers and/or industrial users.

  Prepare a marketing plan

A marketing plan is an essential tool for any marketer, providing direction for a brand, product or organization. A marketing plan describes the marketing environment, marketing objectives and marketing strategies.

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd